Sports juggernauts
Tiger Woods and Michael Jordan will pair up for the Wachovia Pro-Am. As the number one and two top endorsers in the whole big wide world of sports, they represent the absolute pinnacle in sports marketing. Tiger recently surpassed the tongue-swaggering five time recipient of the NBA's Most Valuable Player. And it's his first time out since his disappointing second place finish at The Masters. I'm sure MJ will be using some of that air-talent to squeeze a few extra strokes from his good golf pal Tiger.
noisemaker
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